Naturaily
Year
'26
Client
Naturaily
Service
Brand Direction, Web Design
Full brand direction exploration and website redesign for Naturaily — a Ruby on Rails & React software house. From brand keywords and visual mood to hi-fi web design in Figma.
© Naturaily
My Role
Led the brand direction phase: defined keywords (fluid, precision, organic intelligence), explored two visual directions — Amberglass and Vibrant Jelly — and developed 3D visual language with custom assets. Delivered complete hi-fi web designs across all key pages.
Outcome
A bold new visual identity that breaks away from generic software house aesthetics — organic, fluid, and precise. Full Figma design system ready for development handoff.
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